DIRT CHEAP TO OPEN STORE IN CAPE

420 S. Kingshighway in Cape Girardeau, Missouri

St. Louis based Dirt Cheap will expand into the Southeast Missouri market with a store location at 420 S. Kingshighway in Cape Girardeau.  Tom Kelsey, commercial broker with Lorimont Place, Ltd. confirmed the company has leased the 6,783 square- foot building and plans to open a retail operation there.  Dirt Cheap has 12 locations in the St. Louis area and 1 in Paducah, Kentucky.  They are a discount retailer of liquor, wine, beer and tobacco products. The building formerly was occupied by Mid-America Power Equipment for many years and most recently by Nobbe John Deere.  Kelsey said it was his understanding that the city recently approved the liquor license for the new tenant and they would complete major renovations on the building.   That remodeling is currently ongoing with a store opening date within the near future.

The first Dirt Cheap store was opened in 1993 in Fenton with one employee and now has grown to 14 locations.  The company is owned by the Paul Taylor family from St. Louis.  They also own and operate shopping centers and the U-Gas convenience store chain with 16 locations primarily in the St. Louis area.